Ferrari and ALDAR Properties signed an exclusive agreement to develop a themed project which is an innovative Ferrari Concept in Abu Dhabi. The project will be based themed around the prestigious and renowned Ferrari brand.
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His Highness Sheikh Abdulla Bin Zayed Al Nahyan, Minister of Information and Culture, Mr Jean Todt, General Manager Ferrari, Mr Ahmed Ali Al Sayegh, Chairman ALDAR Properties, His Highness Sheikh Sultan Bin Tahnoon Al Nayhan, Chairman Abu Dhabi Tourism Authority. |
The development will provide entertainment for the whole family and the initial concept envisages a race track, numerous rides and attractions, an opportunity to allow visitors to learn the story and history of Ferrari, to participate in Ferrari motoring activities, and to experience the Ferrari brand also through virtual simulations. Another important feature of the facility will be an advanced and sophisticated circuit where tests and driving courses will be organized, as well as races. The concept will also include hotels, retail, residential and hospitality elements embracing the design ethics of the Ferrari brand.
ALDAR's Chairman Ahmed Ali Al Sayegh said: "Mubadala Development company's purchase of Ferrari shares earlier this year allowed ALDAR an opportunity to forge a relationship with one of the world's leading brands."
Mr Al Sayeghadded: "we have commenced our design program, so that we can launch the development to the world very early next year. The development will then be constructed on a fast track program, targeting a public opening in 2008."
Ferrari's General Manager Jean Todt said: "The site will be an important attraction for fans and car lovers worldwide, whilst the structures for sporting and driving activities will have a special appeal for all Ferrari enthusiasts and drivers".
