Owner and developer of the USD 2.5 billion The Pearl-Qatar , UDC has signed heads of terms with Alfardan Jewelry Company to open the region's first 11,000 square feet luxury jewelry store in Piazza Arabia, the most exclusive, high-end shopping district of Porto Arabia, the elegant fashion center of the island.
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| Arabian Piazza, Pearl Qatar. |
Once completed by the end of 2007, the elegant showroom will house international luxury brands such as Chanel, Chopard, Hermes, Harry Winston, Dior and Tiffany & Co in unique boutique areas. Other brand names represented will include Dior, Longines, Corum, Breguet, and many more leading brands, all destined to form one of the largest luxury jewelry collection ever seen under one roof.
Announcing the agreement, Nick Bashkiroff, Development Director at The Pearl-Qatar said: "This is the first time anywhere that such a concentration of global brand names graces one showroom. The collection will be a spectacular showcase for new designer trends as well as classical pieces from some of the finest craftsmen in the world."
Commenting on the planned showroom, Ali Alfardan, President of Alfardan Jewelry Company, said: "This will be a truly superb location for the presentation of luxury jewelry for men and women and will feature some of the finest brands in the world. Moreover, it will be located in the heart of the stunning Porto Arabia fashion district, precisely in its most exclusive, high-end luxury shopping spot of Piazza Arabia, which is a perfect fit for our brands."
Established in 1954, Alfardan Jewelry is one of the Gulf's most renowned pearl and jewelry houses, showcasing world-famous brands. The company is part of the Alfardan Group and is particularly active in the Kingdom of Saudi Arabia, where it operates branches in Riyadh, Jeddah and Khobar.
