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Tamweel PJSC, the largest provider of real estate finance in the UAE, was named a ‘Superbrand’ at this year’s Superbrands Award Ceremony, which was held recently at the Intercontinental Hotel in Dubai Festival City. The award honours the UAE’s most exceptional and widely recognised brands.
Commenting on this milestone achievement for the company, Wasim Saifi, Chief Executive Officer of Tamweel, said: “Our brand is synonymous with the highest level of service and satisfaction, and it is a great honour to receive recognition of that fact from such an esteemed organisation and a jury of our peers. By focusing on delivering results on time and to the very highest standard, Tamweel has earned this exceptional status.”
‘Superbrands’ are selected by the UAE Superbrands Council, a group comprised of individuals who are leaders in various fields of business. Council members score brands on a 100-point scale, and all brands must be well known in the country. The council defines a Superbrand as any brand that “offers consumers significant emotional and/or physical advantages over its competitors which (consciously or subconsciously) consumers want, recognise and are willing to pay a premium for.”
