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Emaar Retail joins Emirates to offer real-life airline environment at KidZania, Dubai Mall

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15-Oct-2009
Author : Shuchita Bist
Emirates Pilot at KidZania, Dubai Mall

Emirates Pilot at KidZania, Dubai Mall

Emaar Retail, wholly owned subsidiary of Emaar Malls Group, has joined hands with Emirates, Dubai's international airline company, to introduce children to the thrills of an aviation-related career in a real-life airline environment experience at KidZania®, the Middle East's unique edutainment attraction at The Dubai Mall. KidZania® is an award-winning children's edutainment concept that is being introduced to the region for the first time at The Dubai Mall. Opening shortly, it is an 80,000 sq ft interactive mini-city featuring life-sized streets, buildings and shops scaled down to a smaller, child-friendly size.

HH Sheikh Ahmed Bin Saeed Al Maktoum, Chairman & Chief Executive, Emirates Airline and Group, said, "KidZania® will be a remarkable destination and an excellent addition to The Dubai Mall's expanding entertainment precinct when it opens shortly. Pilots and cabin crew have long been an iconic representation of the dream job, travelling the world and experiencing new and exciting destinations on a daily basis. It is our hope that through this partnership, children who visit KidZania® will now see and understand for themselves how rewarding and varied a career in aviation can be."

KidZania® allows children to dress up and role-play by performing realistic tasks in a fun and meaningful way. Children can choose from 70 different real-life roles ranging from doctors, teachers, construction workers, artists and mechanics. Through the partnership with Emirates, KidZania® will offer children the opportunity to enact their dream roles as pilots and cabin crew. A highlight is the fuselage of an actual aircraft fitted out complete with realistic flight simulators. Emirates check-in desks are also set up as the main entrance point to KidZania®, where children can "check-in", get their boarding passes, go through the makeshift x-ray machines and enter the new city - KidZania®.


Source : Press Release


 
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