RSSChris Elliott, the island's director of marketing and tourism, said that the rise in the Visit Guernsey has led to the changed scenario. It’s the strength of the euro that has got people’s reaction to find something close to home. He believes that the value for money message has got the amazing response from people worldwide. In quotes this is what he has to say about the super successful strategy that gave a boost to Guernsey’s tourism. "We had big ads in the national newspapers, which had not particularly subtle straplines, it said things like 'Guernsey, near the coast of France, but not the cost of France' and the most successful one of all basically said 'Guernsey exchange rate £1 equals £1'."
Through social media channel in VisitGuernsey, a new online strategy has come into existence. Being the strength of the strategy, networking has aided it immensely. As per the tourism body it’s the branded blog, Facebook page and Twitter feed that will draw in existing and probable visitors. Other than the above mentioned social media channels, promotions have been voluntarily going on in Flickr photostream and YouTube channel.
Jason Moriarty, marketing manager for trade and media at VisitGuernsey, said: "Our new social media platforms allow us to be more accessible to our audience, and build relationships with them via the networks that they are already using. Our social media strategy may also encourage interest from a new audience who may not be familiar with our classical PR and marketing work." The objective of this unique and innovative campaign is to "introduce people to Guernsey's personality, its natural beauty, the people, quirks and history that make it a special place to visit," Moriarty added.
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