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Launched in September 2004 in Dubai, The Real Estate Channel is the world's first satellite television channel on the property industry.
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Highlighting the success of Dubai's and the region's realty industry in recent times, The Real Estate Channel functions as a multiple forum & unique source of edutainment and information for consumers, industry specialists and investors.
His Excellency Sheikh Butti bin Suhail Al Maktoum, Chairman of The Real Estate Channel says, "When we developed the idea of launching this channel, it was not a new decision as much as it was a natural progression of thought and action. With the astounding growth and progress of real estate that we have witnessed in the region, the launch of a medium to communicate this growth was simply, and only, the right way forward."
He also explains why the channel is broadcast out of Dubai: "Today, Dubai is undoubtedly the real estate capital of the world, with all eyes on our achievements. It is also the venue of some of the world's most coveted and cherished real estate projects and properties. The Real Estate Channel is not just another 'first' for the world from the heart of Dubai, it is a gift – as we develop it to address several audiences at the same time."
The programmes aired by the realty channel are targeted primarily at property developers, constructors, engineers, architects, mortgage companies, corporate & private investors, the retail sector, and individual home owners.
The channel and its programming contents reflect the innovation and originality that Dubai is famous for. Viewers could watch programmes on almost anything pertaining to the industry – from close up details of their favourite properties to information on landscaping their gardens – all in their preferred language (English and Arabic). The programmes also address important issues like current laws and legislation, organising mortgages, constructing new homes from scratch and investing in properties – in the local, regional and international markets. At regular intervals, specialists from related industries host and participate in advisory panels, talk shows, and other forums.
The Real Estate Channel offers a diverse viewing bouquet to audiences in the Arabian Gulf, Middle East, North Africa and South Europe. The programming content include bilingual news bulletins, industry updates, financial consultation, legal advice, apartment and villa showcases, home décor, garden planning features, and various advisory panels.
The Real Estate Channel is based in the Dubai Media City free zone, with prominent UAE businessmen as its key motivators. The Board of Directors include Ali Alamri, Mohammed Saleh and Abdulla Atatreh. Ghassan Alasad will be the Managing Director of the channel, headed by Chairman, Sheikh Butti bin Suhail Al Maktoum. The channel will be free-to-air on satellite television and can be accessed on Nile Sat (frequency 11785 Mhz).
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