RSSDSS is a striking shopping extravaganza initiated in the year 1998, now happening religiously every year. The idea was intended by the Dubai government in order to promote and enrich Dubai as a favorite holiday destination in the world. So far the event has been a grand success with Dubai government accomplishing superbly its motto of promoting Dubai. DSS has broken all the formal shopping culture and has attracted millions of people by the unique shopping ethnicity.
The foremost focus of the DSS is on the area of Fun, Knowledge, and entertainment for kids.
The DSS is considered to be a gala festival and it lasts for around 10 weeks and usually campaigns from June to August every year. The main attraction is the Theme based celebrations over the weeks matching the activities deemed to be during that period of time. Shopping Malls, Hotels, Sponsoring companies are tied up with the government and the best part is that there are various government sections which are taking care of all these celebrations throughout the DSS fete. Among the various advantages to the people, the greatest advantage is that of the huge unbelievable reduction across the entire range of goods of top brands.
The last themed publicity is always the Back-2-School Surprises. Over seven million shoppers flash their cash at this event. Live shows, children activities, competitions and courses keep the whole family ecstatic as the shopaholics shop, and hotels extend a variety of discounted bundles for those who prefer to attain a vacation out of it.
DSS is not only a spot which is stimulating and fulfilling for your children, indeed it is a perfect vacation spot for elders as well.
Get ready for some serious FUN this summer!!!
If you have never visited, make an attempt this summer to try it out. You’ll love it!!!
When: 17th June – 7th August 2010
Where: Dubai Shopping Malls, Throughout the City.
